Installed Base Lifecycle Program

IBLP™ Solutions Built for You

Fully-Managed EoL/EoS, Upgrade, Migration, Renewal Execution — End to End

No Software. No Additional Headcount. No Deployment. No Internal Workload.

IBLP™ Solutions Tailored for You

Your installed base is one of your biggest revenue opportunities — and also one of your biggest risks. Stalled upgrades, outdated devices, missed renewals, and EoL/EoS exposure quietly drain revenue and erode customer trust.

IBLP™ is a fully managed lifecycle engine that drives revenue, speeds migrations, and reduces risk — handling all strategy, outreach, follow-up, and scheduling for you.

Key Outcomes You Gain:

✅ Accelerate lifecycle revenue — upgrades, renewals, migrations & replacements

✅ Improve lifecycle completion rates by 35–45%

✅ Protect revenue by reducing EoL/EoS, vulnerability, and version exposure

✅ More predictable reoccurring lifecycle revenue

✅ Higher customer satisfaction from proactive lifecycle communication

✅ Replacement of 6–8 internal roles with one solution

Fully-Managed EoL/EoS, Upgrade, Migration, Renewal Execution — End to End


No Software. No Additional Headcount. No Deployment. No Internal Workload.

Installed Base Lifecycle Program (IBLP™)

🥇 Tier 1 — Full Lifecycle Upgrade Program (All-Inclusive)

Fully Managed Program.

Best for: ~5,000+ contacts/devices, 1 SKUs/main product, complex fleets & multi-layer supply chains

End-to-End staffed and managed

What We Provide:

  • Program strategy + system design + software + execution

  • Fully Managed Lifecycle Program & Engagement system

  • Omni-channel execution: Email, Phone (in & out), SMS & LinkedIn

  • Replaces 6-8 internal roles

  • Dedicated Team BDR-level human engagement

  • Branded EoL/EoS landing page + web chatbot

  • All outreach copy creation + scripting

  • Contact & device data cleanup (best effort)

  • Distributor/VAR/reseller & customer coordination

  • Full cycle sales - Sr. Account Mgr-level: lead → quote → close

  • Calendar appointment booking widget & integration

  • Opportunity Management & forecasting via CRM Dashboard

  • Executive dashboards & KPI reporting

Installed Base Lifecycle Program (IBLP™)

🥈 Tier 2 — Advanced Upgrade Acceleration Program

Fully Managed Program.

Best for: ~2,500 contacts/devices, 1 SKU/main product, internal teams with partial support

What We Provide:

  • Program strategy + system design + software + execution

  • Fully Managed Lifecycle Program & Engagement system

  • Omni-channel execution: Email, Phone (in & out), SMS, LinkedIn

  • Replaces 4-5 internal roles

  • Dedicated BDR-level human engagement

  • Branded EoL/EoS landing page + web chatbot

  • All outreach copy creation + scripting

  • Contact & device cleanup (best effort)

  • Distributor/VAR/reseller & customer coordination

  • Sales handoff SDR-level: lead → MQL → Assessment call booked

  • Calendar appointment booking widget & integration

  • Opportunity tracking via CRM Dashboard

  • Executive Dashboards & KPI reporting

Installed Base Lifecycle Program (IBLP™)

🥉 Tier 3 — Essential Upgrade Notification Program

Fully Managed Program.

Best for: ~1,000 contacts/devices, 1 SKU/main product, basic lifecycle communication at scale,

internal teams with partial support

What We Provide:

  • Program strategy + system design + software + execution

  • Fully Managed Lifecycle Program & Engagement system

  • Omni-channel execution: Email, Phone (in & out), SMS & LinkedIn

  • Replaces 3-5 internal roles

  • Dedicated BDR-level human engagement

  • Branded EoL/EoS landing page + web chatbot

  • All outreach copy creation + scripting

  • Contact & device data cleanup (best effort)

  • VAR/reseller & customer coordination

  • Handoff BDR-level: lead → Assessment call booked

  • Calendar appointment booking widget & integration

  • Opportunity tracking via CRM Dashboard

  • Dashboards & KPI reporting

Installed Base Lifecycle Program (IBLP™)

🏅 Tier 4 — Basic "DIY" Program

Un-Managed Program.

Best for: ~1,000 contacts/devices, 1 SKU/main product, internal teams with coaching support

What We Provide:

  • Program Strategy + System Design + Software

  • Omni-channel execution system: Email, Phone (in & out), SMS & LinkedIn

  • DIY custom engagement templates

  • Reseller/Customer focused campaign

  • Branded EoL/EoS landing page + web chatbot

  • Calendar integration & appointment booking

  • KPI Dashboard template

The Outcome

Grow & Protect Your Installed Base Revenue

Let us show you how we helped one IoT company uncover and accelerate unforeseen revenue in just 30 days.

From lifecycle execution to installed base modernization.

BRETT.Services delivers the outcomes your business can’t afford to delay.

Contact Info

(561) 542-1857

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